3/12/2023 0 Comments Fishdom not workingThe Bukhmans were among the first high-profile Russian billionaires to speak out against the war in Ukraine publicly, announcing in a joint Facebook post four days after Russia’s initial invasion on Feb. The company’s offices in Ukraine are in Kyiv and Kharkiv. But a majority of its employees–about 3,000 of its 4,000 person workforce–are still based in Russia and Ukraine, about 1,500 in each. Playrix moved its headquarters to Dublin, Ireland, in 2014. The fortunes of its founders, who together own a 96% stake in Playrix, have more than doubled since 2020. Playrix brought in over $2.9 billion in revenues in 2021 and boasts about 110 million monthly average users, 25 million of whom are in the U.S., the company told Forbes. 2 biggest mobile game developer in the world (measured by revenue) after China’s Tencent in 2020, according to researcher AppAnnie. “I just don’t want to work with these people anymore,” he told Forbes from Kharkiv, where he is still living.įounded in Vologda, Russia, in 2004, Playrix saw its business balloon during the Covid-19 pandemic–jumping from the No. The producer, who had been working at Playrix for just four months before the war started, said he decided to resign over the incident and Playrix’s general handling of the war in Ukraine. The Russian government has said that any financial, informational or other material help to Ukraine from a Russian citizen will be considered treason and result in prison time.īut five Ukrainian employees interviewed by Forbes and Forbes Ukraine say Playrix’s actions have made them feel censored and left behind. Playrix, and its billionaire founders, are in a precarious situation. He confirmed that Playrix went on to shutter these channels altogether, a decision he said was caused by increasingly frequent “outbursts of uncontrolled hatred between employees.” “That is why we have temporarily archived several channels and kept open only those intended for communication about work and supporting our colleagues in Ukraine,” Bukhman said. “The only thing we’re asking of our employees during this crisis is that they keep our few official work channels solely for business communication.” “We have never censored and will never censor the expressions of opinions or the creation of any channels to discuss these opinions,” Bukhman told Forbes. If it happens enough it might curb the practice.Igor Bukhman, who moved from Israel to London with his brother two years ago (they hold both Russian and Israeli citizenship), said Playrix purging certain messages from the Slack channels was not political. Right now the best thing you can do against the practice is report games that do it and leave bad reviews. A lot of people do it and those that could crack down on it generally don't think it's worth the effort.īut a lot of people outside the industry and in it (myself included) think it's gross and definitely should be stopped. It also doesn't help that according to data, these types of ads do bring in new players, so companies have an interest in using them.īasically, it's kind of like jaywalking. While some (not all) countries do have laws against false advertising, in the case of mobile games there's isn't a lot of precedent rulings, and what constitutes a fake ad isn't well defined, leaving a sort of legal grey zone (ex: is it fake if there's a special event in the game with that mini game that runs for a week).įurthermore, enforcement of the rules is usually left to the app stores, who don't really have the resources or interest to regulate ads at that level. The answer basically comes down to enforcement.
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